Getting to Grips with GA4 - GlowMetrics 1 Day Training

Get to Grips with GA4 - GlowMetrics 9.30am – 4.30pm

Unlock the power of data with our comprehensive 1 day Google Analytics 4 training course! Dive deep into the latest advancements and features of GA4, designed to help you gain invaluable insights into user behavior and enhance your digital marketing strategies.

In this hands-on session, you'll learn how to set up and navigate GA4 reports, interpret key metrics, track conversions, and leverage advanced features like machine learning-powered insights. Whether you're a seasoned marketer or just migrated to GA4 after using Universal Analytics, this training will equip you with the skills and knowledge needed to harness the full potential of GA4 and drive meaningful results for your business. Don't miss out on this opportunity to elevate your analytics game and stay ahead of the curve!

Who should attend:
This GA4 training offers an introductory exploration of the platform's setup and reporting features. It's particularly well-suited for individuals with 1-3 years of experience using Google Analytics, whether GA4 or Universal Analytics, at an intermediate level.

GA4 Training Agenda

9.30am – 12.45pm (with a 15 min break)

• Introducing Google Analytics 4
• GA4 v’s Universal Analytics
• The GA4 (event-based) data model
• Admin property set-up and settings
• Building out custom dimensions within the GA4 interface
• Tagging conversions within the GA4 interface
• Overview of GA4 reporting interface
• How to customise the GA4 interface

LUNCH 12.45-1.30PM

1.30 – 4.30pm (with 15 min break)

• Using standard reports
• UTM and campaign analytics with GA4
• Building exploration reports
• Free-form reports
• Funnel exploration reports
• Path exploration Reports
• Advertising Reports
• Multi-channel funnel
• Attribution
• Building custom audiences in GA4 audiences in GA4

Price
£625 (No VAT) per person payable via Stripe link provided.
Includes training day, refreshments and lunch.

• Training is strictly limited to 8 attendees – early booking is advised
• There is no discount for group bookings however this can be organised on a separate date for a minimum of 5 participants
• This is an in person training session and will not be available online

Cancellation Policy
Cancellations up to 3 working days before the event will be fully refunded minus a £10 administration fee. Those who wish to cancel less than 3 working days before the event will incur a fee of £150.

Location
Catalyst Inc
The Innovation Centre, Queen’s Road, Queen’s Island, Belfast, BT3 9DT

Time
9.30am – 4.30pm

**For further info please contact emma@digitalcultureni.com**

Book Your Spot Here