[Paul Kennedy](https://www.linkedin.com/in/paulkennedy93/) is the founder and director of Belfast based creative marketing agency [Life Like Media](https://www.lifelike.media/) who work with some of the biggest brands and athletes in the DTC space delivering performance-focused ad creatives for scaling on paid social.

With a decade of marketing experience and having spent most of his early career in the video content space, Paul set up Life Like Media 4.5 years ago with his brother to service the increasing need for social media ad creatives for scaling DTC brands. Paul's insight and experience have allowed LLM to carve out a unique position in the digital marketing industry, blending real data at scale with creative skill to become one of the top DTC Creative Agencies in the UK and Ireland.

**Over 10,000 ads built for more than 120 brands world wide!**

Some notable company highlights include running the paid marketing and creative for Floyd Mayweather, vlogging content with Tommy Fury in Dubai, 1.5 years working with Tyson Fury helping launch his Furocity brand, including covering content at the recent Undisputed fight in Suadi Arabia, as well as building worldwide campaigns for a number of 7 and 8 figure DTC brands including Lumi Therapy, Built For Athletes, The Essence Vault, Lamborghini Wines, and many more!

**Crafting Creative That Converts - Creative Efficiency to Improve Leads and Sales**

Paul will highlight the current best practices for social media ad creatives that will turn consumers into customers and how to build them efficiently and at scale, as backed by £millions of data.

He will cover how to analyse your best-performing creative and what to do next to improve performance and explain how to build the right videos and static graphics for the best results.

You will learn some fundamental frameworks for content types and some deeper tactics to increase content output

* Why more is better
* Specific metrics to read and industry KPIs to take back to your agency
* How to reduce creative cost and improve output with AI and tech tools

FYI - Paul rates the talk level at **intermediate operators, with some expert level nuances** around data, attribution, spend allocation, efficiency, contribution margin, creative analyse, team delegation etc

The talk is practical, up to date and perfect for agency owners with DTC clients or for ecommerce brands themselves.. if the actions are taken there will be noticeable improvements in account results.

**6-6.30pm** Pizza & Networking
**6.30-7.30pm** Talk
**7.30-8pm** Q&A & Finish
**Fee** £9.50

Tickets will NOT be available at the door, please book in advance.
Any questions email [emma@digitalcultureni.com](mailto:emma@digitalcultureni.com)

Emma Burdett

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