Beginner SEO Training with Gus Pelogia

Unlock the full potential of your online presence with our intensive half-day SEO course. If your business depends on Google to find customers and make sales, this course will teach you how to compete in the organic search space. It doesn’t matter if you already have a website or are about to create one, we’ll show you how to cover all the SEO essentials to be found by your potential customers.

Whether you're striving to improve your existing website's SEO performance or laying the groundwork for a new website, this course will teach you the essentials of search engine optimisation.

Dive deep into the essentials of SEO with a focus on practical, actionable strategies that will help you boost your business's organic traffic on Google and connect you directly with your target audience.

Who should attend

This course is aimed at those with no or little experience in SEO. If you run all the digital marketing in a company, own a business or just need to learn the essentials before you hire a consultant or agency, we’ll teach you a strong foundation to feel confident in your work. Most of this course is not technical but rather focusing on the marketing side of SEO.

It’s ideal for:

• Digital Marketers who have to solve (almost) everything in a marketing department
• Business Owners who want to understand where to look for opportunities and cross-check if their hires are doing a good job
• Aspiring SEO specialists who want to start a new career with confidence

Agenda:

• What is SEO?
• How to run a keyword research*
• On-page: optimising a blog post
• The importance of backlinks
• What is crawling and how to run one**
• Using Google Search Console
• Local SEO 101
• AI Impact on SEO
• AI Overviews
• Useful SEO Plugins
• Staying up to date in SEO

*Requires SE Ranking
**Requires Free Screaming Frog

Attendees will be contacted in advance and directed to where they can access these for free to utilise them on the day.

Meet Your Trainer
Gus Pelogia is a journalist turned SEO and conference speaker. He currently lives in Ireland and works as the SEO Product Manager at Indeed.

Working in SEO since 2012, Gus has worked both in-house and at digital agencies and spent 5 years as an Account Manager and Team Lead at Core and Wolfgang Digital in Ireland, working with clients from travel, e-commerce and professional services, winning several industry awards.

He's a regular BrightonSEO speaker (largest European SEO event), a recurrent guest in marketing podcasts ">)and a contributor to "SEO in 2024 " book, for the third year in a row.

Pricing
£250 (includes tea/ coffee & pastries)

Details

Training is strictly limited to 15 attendees – early booking is advised. There is no discount for group bookings however this can be organised on a separate date for a minimum of 5 participants. This is an in person training session and will not be available online.

Cancellation Policy
Cancellations up to 3 working days before the event will be fully refunded minus a £20 administration fee. Those who wish to cancel less than 3 working days before the event will incur a fee of £100.

Location
Bullitt Hotel
40a Church Ln, Belfast BT1 4QN

Time
9.30am – 12.30pm

The day will comprise 2 training sessions – Beginner SEO in the morning running 9.30am – 12.30pm, followed by an Intermediate session 1.30-4.30pm. Attendees can book their place to attend either the morning or afternoon or alternatively attend a full day training covering both beginner and intermediate.

For further info please contact [emma@digitalcultureni.com](mailto:emma@digitalcultureni.com)