Intermediate SEO Training With Gus Pelogia

This half-day course will provide attendees with more advanced SEO knowledge. If you already know the basics such as keyword research, understand what is on Google Search Console and know how optimize content, then you should come straight to this course.

This course is perfect for SEO buffs, digital marketing enthusiasts, and anyone who's got the basics sorted. This course is more technical but still making SEO understandable and fun, with plenty of actionable steps you can start using right away.

Who should attend

This course is for you if you’re into the technical side of SEO and want to get hands-on in-house or an agency. We’ll focus on crawling, ranking factors, SERP analysis, structured data and algorithms.

This course is ideal for:

• Aspiring Tech SEO specialists: who want to deepen their knowledge, run audits, migrations and release websites
• Web designers and developers who want to avoid common SEO issues and get along with colleagues or clients who own SEO work
• Digital marketers who manage websites beyond adding content to pages and want to work in collaboration with developers

Agenda:

• Types of search results and SERP Analysis
• How to add structured data and influence SERPs
• Setting up advanced crawling**
• Meta Robots & Robots.txt directives
• Understanding canonicals directives
• How to run a successful migration
• Learnings from Google Algortihm Leak
• What are user signals and how does Google use them?
• SEO & Javascript

*Requires SE Ranking
**Requires Paid Screaming Frog

Pricing
£250 (includes tea/ coffee & pastries)

Meet Your Trainer
Gus Pelogia is a journalist turned SEO and conference speaker. He currently lives in Ireland and works as the SEO Product Manager at Indeed.

Working in SEO since 2012, Gus has worked both in-house and at digital agencies and spent 5 years as an Account Manager and Team Lead at Core and Wolfgang Digital in Ireland, working with clients from travel, e-commerce and professional services, winning several industry awards.

He's a regular BrightonSEO speaker (largest European SEO event), a recurrent guest in marketing podcasts and a contributor to "SEO in 2024" book, for the third year in a row.

Details

Training is strictly limited to 15 attendees – early booking is advised
There is no discount for group bookings however this can be organised on a separate date for a minimum of 5 participants
This is an in person training session and will not be available online.
Tea & Coffee will be provided on arrival.

Cancellation Policy
Cancellations up to 3 working days before the event will be fully refunded minus a £20 administration fee. Those who wish to cancel less than 3 working days before the event will incur a fee of £100.

Location
Bullitt Hotel40a Church Ln, Belfast BT1 4QN

Time
1.30 - 4.30pm

The day will comprise 2 training sessions – Beginner SEO in the morning running 9.30am – 12.30pm, followed by an Intermediate session 1.30-4.30pm. Attendees can book their place to attend either the morning or afternoon or alternatively attend a full day training covering both beginner and intermediate. Please ensure to book the correct slot.

Any questions please contact emma@digitalcultureni.com