Using AI In Marketing: A Half-Day Workshop

The marketing landscape is rapidly transforming, and Artificial Intelligence (AI) is at the forefront of this change. This intensive half-day course equips you with the knowledge and tools to implement AI across your marketing efforts, driving innovation, productivity improvements and cost savings. This workshop offers a unique blend of real-world experience and actionable insights.

In this hands on workshop, you'll gain:

• Introduction to AI in Marketing: Understanding AI and its impact on marketing
• Real-world applications across industries: Explore how AI is revolutionising marketing, operations, design, websites, social media, video and more.
• Hands-on experience with AI tools and technologies to enhance your marketing
  - Audit & strategy with AI
  - Copywriting & prompting for blogs, email and social media copy
  - Video & imagery with AI
  - Utilizing AI for SEO optimization
  - Enhancing customer engagement with chatbots
• The ability to address ethical considerations: Explore potential biases and ensure responsible AI development and implementation.

This course is designed for:

• Marketing managers, and decision-makers who want to understand AI's potential for their organisations.
• Professionals from diverse industries seeking to leverage AI for growth and innovation.
• No prior technical knowledge is required, but a basic understanding of marketing is beneficial.

By the end of this program, you'll be able to:

• Confidently discuss AI with your team and stakeholders.
• Develop and implement a personalised AI marketing strategy that aligns with your business goals.
• Communicate the value proposition of AI to your teams and leadership.

What sets this workshop apart:

• Focus on Business Growth: Dive deep into practical AI applications that drive tangible results, from boosting marketing ROI and optimising website conversions to enhancing customer service and streamlining operations.
• Industry-Specific Examples: Explore real-world case studies showcasing how leading companies in your industry are implementing AI to gain a strategic advantage.
• ProfileTree's Proven Framework: Learn from Ciaran's experience with ProfileTree's unique approach to AI implementation. Gain access to a customisable roadmap and discover key performance metrics to measure success.
• Hands-on Learning: Get familiar with popular AI platforms and tools. Workshop participants will receive a starter kit with recommended tools and resources for immediate implementation within their businesses.
• Ethical Considerations Addressed: Understand the importance of responsible AI development and implementation. Learn how to mitigate potential biases and ensure your AI initiatives are aligned with ethical best practices.

About Your Trainer:
Ciaran Connolly, founder of ProfileTree Web Design and Digital Marketing Agency, has been using AI and Automation tools for more than 5 years to scale the agency's digital marketing. He has focused on implementing the latest digital tools to improve productivity and scale and increase ROI for the agency and its clients. ProfileTree has a number of brands that it tests concepts and strategies on, which enables it to share good insight on what is working and what is not.

Price
£95 (No VAT) per person and includes training, refreshments and morning pastries, Please advise of any special dietary requests.

• This is a one off event and space is limited - early booking is advised
• There is no discount for group bookings
• This is an in person training session ad will not be available online

Cancellation Policy
Cancellations up to 5 working days before the event will be refunded minus a £10 administration fee. Cancellations less than 5 working days before the event will receive a 50% refund to cover room booking costs.

Location
The Good Room
Bullitt Hotel, 40a Church Lane, Belfast BT1 4QN

For Further info or to pay by BACS please contact [emma@digitalcultureni.com](mailto:emma@digitalcultureni.com)