## Details

Unlock the potential of email marketing to grow your business and engage your audience.

This workshop offers guidance on using Mailchimp, one of the most popular email marketing platforms. Attending gives you valuable insights into best practices, creative strategies, and data-driven decision-making.

Take advantage of this opportunity to elevate your marketing efforts and achieve measurable success. Secure your spot today and transform your email marketing game!

## Who Should Attend?

Whether you're a small business owner, a marketing professional, an in-house team member, or an aspiring digital marketer, this workshop will provide you with the practical skills and knowledge necessary to create and deliver email marketing campaigns that your audience will love using Mailchimp.

## Agenda

* Modern Email Deliverability - This is crucial because if your emails don't reach the Inbox, all the effort you put into your email campaigns will go to waste.

* List Health - How to maintain a healthy and engaged audience of subscribers and improve deliverability simultaneously.

* Mailchimp 101 & Campaign Creation - Optimise your Mailchimp settings and learn to leverage unknown and advanced features (including AI) to create more personalised email campaigns.

* Data - Apple MPP and bots have made email marketing data harder to trust, so what do we do? What data and benchmarks should we use in a privacy-focused world?

* Newsletter Growth - Your emails are hitting the inbox, your campaigns have good engagement, and you’ve got some reliable data. How do you grow?

* Q&A

\*\* This session will not cover SMS.

## Software

This workshop does not require paid software.

However, you will get the most value if you have a [Mailchimp Standard plan](https://mailchimp.com/pricing/marketing/compare-plans/?currency=GBP) or above.

ChatGPT, Claude or Copy.Ai are optional free tools if you don’t have a Mailchimp Standard plan.

## Meet Your Trainer

Simon Harper is the founder of SRH Design and has over 20 years of experience in web design, focusing on WordPress and WooCommerce and consulting on Shopify websites as a Shopify Partner.

In addition to his extensive web design and eCommerce experience, Simon has over 13 years of experience in email marketing. He is well-known as the first Mailchimp Partner in Ireland and was hand-picked by Mailchimp to join their inaugural Mailchimp Customer Advisory Board, shaping the next generation of the platform.

Simon is a Klaviyo Partner and international conference speaker on Email Marketing. Podcasts, email industry blogs, and interviews feature Simon, and the inaugural Parcel Unpacked publicly acknowledged him for his contribution to the email community for Apple MPP.

**Price**
£150 (No VAT) per person and includes training, tea & coffee.

* This is a one off event and space is limited - early booking is advised
* There is no discount for group bookings
* This is an in person training session ad will not be available online

**Cancellation Policy**
Cancellations up to 5 working days before the event will be refunded minus a £20 administration fee. Cancellations less than 5 working days before the event will receive a 50% refund to cover room booking costs.

**Location**
The Good Room
Bullitt Hotel, 40a Church Lane, Belfast BT1 4QN

**For Further info or to pay by BACS please contact [emma@digitalcultureni.com](http://mailto:emma@digitalcultureni.com/)**

Emma Burdett

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