If your company depends on Google to find customers or clients, this course will teach you how to compete in the organic search space to earn more business. We’ll show you how to cover all the SEO essentials to be found online so you can start doing it yourself.

Deep dive into the essentials of SEO with practical, actionable strategies that will help you boost your business's organic traffic on Google and connect you directly with your target audience, without paying Google for this visibility.

In this practical half-day course, you will learn everything from how to select keywords and topics to target, all the way to a plan to execute your SEO strategy from scratch. Most of this course is not technical, focusing on the marketing side of SEO.

**This workshop is ideal for:**

* Digital Marketers who have to solve (almost) everything in a marketing department
* Business Owners who want to understand where to look for opportunities and cross-check if their hires are doing a good job
* Aspiring SEO specialists who want to start a new career with confidence
* You’ll be required to use for SE Ranking for the keyword research and to check backlinks. The tool has a 14-day free trial option (no credit card required), however it’s paid software after that. SEMRush, Ahrefs and similar software are equivalent options.

**Agenda:**

* **Introduction to SEO in 2024**
* **How to run a keyword research\***
* **On-page optimisation**
* **Types of search results and SERP Analysis**
* **Using Google Search Console**
* **Local SEO 101**
* **The importance of backlinks**
* **AI Impact on SEO**
* **Staying up to date in SEO**

**Pricing**
£150 (includes tea/ coffee & pastries)
Payment is via Paypal (click the link below) or via BACs (email [emma@digitalcultureni.com](mailto:emma@digitalcultureni.com) to organise an invoice)

**Meet Your Trainer**
[Gus Pelogia](https://www.linkedin.com/in/gpelogia/) is a journalist turned SEO and conference speaker. He currently lives in Ireland and works as the SEO Product Manager at Indeed.
Working in SEO since 2012, Gus has worked both in-house and at digital agencies and spent 5 years as an Account Manager and Team Lead at Core and Wolfgang Digital in Ireland, working with clients from travel, e-commerce and professional services, winning several industry awards.
He's a regular BrightonSEO speaker (largest European SEO event), a recurrent guest in [marketing podcasts](https://open.spotify.com/playlist/1F3IcgldYZPkc1r68pegfy?si=da909aa3b49749f4) and a contributor to "[SEO in 2024](https://majestic.com/seo-in-2024)" book, for the third year in a row.

**Details**

* Training is strictly limited to 15 attendees – early booking is advised
* There is no discount for group bookings however this can be organised on a separate date for a minimum of 5 participants
* This is an in person training session and will not be available online
* Tea, Coffee & pastries will be provided on arrival

**Cancellation Policy**
Cancellations up to 5 working days before the event will be fully refunded minus a £10 administration fee. Those who wish to cancel less than 3 working days before the event will incur a fee of £50.

**Location**
Bullitt Hotel
40a Church Ln, Belfast BT1 4QN

**Time**
10am - 2pm

Emma Burdett

The DM Sessions

Career & Business

Marketing

Digital Marketing

SEO (Search Engine Optimization)

Marketing Strategy

Online Marketing

Professional Networking

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Alan Wilson

Dave K

Dr Gerry Prior

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Practical Workshop: SEO for SMBs

Bullitt Hotel

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Practical Workshop: SEO for SMBs

The DM Sessions

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