Making a Splash: Getting Your Feet Wet With Account Based Marketing

Take a deep dive into Account Based Marketing (ABM) with Michael Auer, Inbound Marketing Manager at Winn Technology Group.

Here are a few highlights to expect from our talk led by Michael:

1. What ABM is (and what it isn't) comparing inbound/outbound/ABM

2. Getting started (tips for trying this out at your own org/business) data mapping, initial outreach strategies

3. Cool tactics that are more nuanced (personalized web experiences, contact discovery campaigns, personalized prospect offers)

RSVP and bring your questions to our MeetUp space at Geographic Solutions in Palm Harbor!