Break through the wall: commercial & medical must collaborate to meet HCPs needs
Details
To create great HCP experiences we must understand their needs and address them as an organisation and not as individuals or individual functions.
In this meeting, medical and commercial industry leaders will discuss what needs to be done to foster better collaboration between their functions to better serve the needs of our HCP stakeholders.
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James Harper - Founder, 28b
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Mark Rees-Saunders - Global Field Medical Excellence, Astellas
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Lucy George - Head of Business Innovation, AstraZeneca
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Helen Kane - Founder, One MSL
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Rina Newton - Co-Founder, Code Clarity UK
Related topics
CRM/Customer Relationship Management
Marketing
Medical & Health Sciences
Pharmaceutical Sales Professionals
Pharmaceutical Industry
