Customer Engagement Excellence in Name Only

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Over the last couple of years there has been a distinct shift away from Pharma job titles containing the words “Digital” or “Omnichannel” in favour of “Customer engagement” and “Customer Experience”.
Does this mean Pharma is genuinely changing their fundamental ways of working to put the customer at the centre of things, or is it simply paying lip service to the idea and importance of being customer centric as an industry?

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Join us and our panel of industry experts as we debate and discuss this important issue.