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Details

This masterclass is a deep dive into how digital training, webinars, content creation, and monetization can be designed and managed as a single, unified system instead of disconnected tools.

LOCATION 📌
KTU Student's Town Library
Studentų g. 48, Kaunas, 51367 Kauno m. sav.
Room M7
https://maps.app.goo.gl/KNBsseUHe34ZAV9A9

Based on real-world use cases and the Poliversia all-in-one platform, the session explores how creators, educators, startups, and organizations can move from ideas and knowledge to structured digital products, events, and sustainable revenue.
The focus is practical, strategic, and grounded in how modern digital education and communication platforms actually work.

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### 📌 What you will learn

#### 🔹 Digital Training & Learning Design

  • How to structure digital training programs, masterclasses, and courses
  • Differences between live sessions, webinars, recorded content, and hybrid models
  • How to organize content into products, chapters, and learning paths
  • How digital training scales for individuals, teams, and institutions

#### 🔹 Webinars, Streaming & Live Sessions

  • How modern webinar platforms go beyond Zoom or Teams
  • Types of sessions: live streaming, scheduled webinars, paid events, and reusable recordings
  • How multistreaming works (YouTube, social platforms, internal audiences)
  • How interaction, access control, and recordings add long-term value

#### 🔹 Digital Presence & Platform Strategy

  • Why a centralized digital presence matters for creators and organizations
  • How landing pages, branding, and structure affect engagement and conversion
  • How to avoid fragmented tools by using one ecosystem for training, communication, and content
  • How analytics help you understand audience behavior and performance

#### 🔹 Monetization & Business Models

  • Monetization options for digital education and content
  • Free vs paid products, subscriptions, and access-based models
  • How payments, registrations, and access management work together
  • Real examples of monetizing webinars, courses, memberships, and training programs

#### 🔹 Automation, Analytics & Growth

  • How email, audience management, and automation support scaling
  • Tracking registrations, engagement, streaming data, and revenue
  • How data-driven decisions improve digital projects over time
  • Preparing digital education and training projects for 2026 and beyond

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### 👥 Who should attend

  • Organizations or students interested in digital business, education, or media
  • Educators and trainers exploring online or hybrid learning
  • Content creators and entrepreneurs
  • Startups and organizations working with digital training or communication

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### 🎤 Format

  • Interactive masterclass
  • Practical examples and platform walkthroughs
  • Q&A and discussion

No prior technical knowledge is required

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