Leveraging the Value of UX

As marketers are frequently interacting with cross-functional teams especially designers, we're announcing our next exciting event! Join us for an exciting talk, networking and panel discussion on Leveraging the Value of UX. Thanks to our sponsor SPR, food and soft drinks will be provided.

Schedule:
6:00 pm - Networking and Food
6:30 pm - Talk
Panel & QA to follow

Speaker

Danyell Jones - User Experience Research Lead, ZS

Getting Value from Corporate Research: We get it, your design teams are swamped with requests, and your project or product managers are juggling an insane amount of projects at any given time. So, you just toss your projects over the fence to your research team and they’re going to magically get the answers you need, right? Unfortunately, good research is not a rotisserie chicken- you can’t just “set it and forget it”. In order to have real value, corporate research requires integration between teams, but how do you develop a flexible research process when supporting multiple teams? Collaboration becomes key- here’s what we’ve done to move from passive research to interactive research.

Panel

Danyell Jones - User Experience Research Lead, ZS

Jason Kunesh – Design Director, City of Chicago

Pradeep Nayar - Director Of User Experience – Allstate

Jason Ulaszek - Founder and Chief Design Officer – Inzovu

Moderator – Litha Ramirez, Director of Experience Strategy & Design – SPR