What we're about

A free community created to exchange knowledge and explore ideas related to the new world of digital marketing. Both beginners and advanced users will benefit. Events include discussions related to online business strategies, e-commerce, social media, mobile apps, community engagement, display advertising, proximity marketing, SEO, SEM, converging traditional and digital marketing, online privacy and more!

Our event space is provided by General Assembly Sydney - https://generalassemb.ly/

See you at our next event!

The Digital Marketing Connection

Upcoming events (5+)

Gathering and Using Customer Data on Your Digital Platforms

General Assembly Sydney

Analytics platforms can gather data on the how and what on your digital platforms, but if you're not gathering data on the why then you're missing 50% of the picture. Some of the most valuable insights can be gathered from qualitative research and there's a huge range of platforms now available to gather data beyond the focus group. This session will explore why you should be gathering this data, how to get it, the tools available and how to turn these insights into meaningful action. Outline: This session will look at a customer-centric approach to data, by using surveys and customer feedback to give context to website interactions. We'll look at topics such as: - The theory of customer insight - Building hypotheses - Use cases and using tools such as Hotjar, Qualaroo and Full Story to build the why of interactions We'll then provide some concrete examples of how to feed these insights into your content, website and testing plans. Agenda: 6:15PM - 6:30PM: Networking / Chats 6:30PM - 7:30PM: Presentation 7:30PM - 7:45PM: Q&A Speaker - Alex Bundock: Alex has over 10 years experience in SEO, Content, Digital Experience and Front End. Starting in London managing accounts like Compare the Market (meerkat) and Expedia, he moved to Sydney in 2012. Since then he's worked on developing customer-centric growth strategies for companies including AustralianSuper, TAL, Royal Caribbean and Menulog. Alex is currently Digital Experience Director at Blue 449: http://www.blue449.com.au­ Venue: We're hosting the meeting at General Assembly... level 2, 1 Market Street Sydney. The entrance is on Kent Street, and is actually a little bit inset from the footpath. The entrance is literally next to the car entrance for Wilson Parking... here is a photo: https://goo.gl/maps/XG96XeVy6jL2 We look forward to seeing you there! - Jill & Tim (Digital Marketing Connection organisers

How to use Content Marketing throughout your Customer Journey

General Assembly Sydney

The customer journey is fragmented across multiple channels and devices, making it increasingly harder for brands to breakthrough and connect with their audiences. But there is a way. Producing content native to the platform the consumer is on and customised to where they are in the buying cycle, is critical for any brand looking to achieve and maintain market leadership. Web Profits' in-house marketer, Tam Al-Saad, takes a deep-dive into the content marketing approach Bellamy’s Organics used to win new customers (and retain existing ones) in this detailed case study. You'll leave this session understanding how to build your own content marketing strategy based on your business goals and customer insights, including which platforms work best and the type of content to use for each phase of the sales funnel. Agenda: 6:15PM - 6:30PM: Networking / Chats 6:30PM - 7:30PM: Presentation 7:30PM - 7:45PM: Q&A Speaker: Tam Al-Saad - A well-rounded and entrepreneurial individual with more than 10 years experience in working with and launching startups, Tam is skilled at managing multiple products simultaneously. With a strong digital marketing background and broad business experience, he now heads up Web Profits' internal growth team as well as help create strategies for clients. https://www.webprofits.com.au/ Venue: We're hosting the meeting at General Assembly... level 2, 1 Market Street Sydney. The entrance is on Kent Street, and is actually a little bit inset from the footpath. The entrance is literally next to the car entrance for Wilson Parking... here is a photo: https://goo.gl/maps/XG96XeVy6jL2 We look forward to seeing you there! - Jill & Tim (Digital Marketing Connection organisers

Exciting topic TBA

General Assembly Sydney

Look out for info coming up regarding the event planned for this day! Agenda 6:15PM - 6:30PM: Networking / Chats 6:30PM - 7:30PM: Presentation 7:30PM - 7:45PM: Q&A Venue: We're hosting the meeting at General Assembly... level 2, 1 Market Street Sydney. The entrance is on Kent Street, and is actually a little bit inset from the footpath. The entrance is literally next to the car entrance for Wilson Parking... here is a photo: https://goo.gl/maps/XG96XeVy6jL2 We look forward to seeing you there! - Jill & Tim (Digital Marketing Connection organisers

Exciting topic TBA

General Assembly Sydney

Look out for info coming up regarding the event planned for this day! Agenda 6:15PM - 6:30PM: Networking / Chats 6:30PM - 7:30PM: Presentation 7:30PM - 7:45PM: Q&A Venue: We're hosting the meeting at General Assembly... level 2, 1 Market Street Sydney. The entrance is on Kent Street, and is actually a little bit inset from the footpath. The entrance is literally next to the car entrance for Wilson Parking... here is a photo: https://goo.gl/maps/XG96XeVy6jL2 We look forward to seeing you there! - Jill & Tim (Digital Marketing Connection organisers

Past events (90)

Advanced Facebook Ad Strategies for Ecommerce

General Assembly Sydney

Photos (112)