LISBON: Monetization Done Right: Why Ads Aren't the Enemy

Talk: Monetization Done Right: Why Ads Aren't the Enemy

Are Ads Really Ruining Apps, or Are We Looking at Them the Wrong Way?

Ads in mobile apps often get a bad reputation. Many see them as an annoying interruption, but the truth is, ads themselves aren’t the problem—it's how they’re used that makes the difference.
This talk flips the script on mobile advertising, showing how smart, well-balanced ads don’t ruin apps—they help them thrive. When done right, ads keep apps free, accessible, and profitable while maintaining a great user experience.

Let’s challenge the myths and explore how advertising can be a win-win for both developers and users. Join the talk and rethink everything you know about in-app ads!

After the talk, enjoy complimentary pizza 🍕 and beer 🍺, courtesy of AIRE APPS.

About our speaker: Rita Borges

A short biography about herself

She is a small-town girl who has been living in Lisbon for over 13 years and has been working in the mobile apps industry for the past seven—specifically in advertising monetisation. Passionate about her two cats, she also enjoys Italian food, sushi, beer, trips to the cinema, and true crime documentaries and podcasts. A devoted fan of The Sims franchise, she finds joy in life’s simple pleasures.

About AIR APPS

AIR APPS is one of Portugal’s leading mobile app developers, with a portfolio of over 30 apps and approximately 100 million global downloads. The company stands out for creating intuitive and accessible solutions, including the popular Translate Now, which generated over €30 million in revenue in 2024.

To strengthen its local presence and drive innovation, AIR APPS has launched the Air Hub, a physical space in Oeiras, Greater Lisbon, designed not only for internal collaboration but also for interaction with the national tech ecosystem. The Air Hub serves as a strategic meeting point for the global team, local partners, and the community, fostering opportunities for networking, knowledge exchange, and the development of innovative projects.

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📍 AIR APPS - Estr. Portela 73, 2790-124 Carnaxide

How to get there by public transport:
1101, Alfragide (Centro Comercial) - Algés (Estação),
1101, Alfragide (Centro Comercial) - Algés (Estação) via Carnaxide Esc. Sec,
1503, Algés (Estação) - Alfragide (Zona Industrial) via Miraflores,
1503, Algés (Estação) - Bº Zambujal,
1504, Algés (Estação) - Bº Zambujal,
1605, Carnaxide (Av. João Paulo II) - Carcavelos (Nova SBE) via A5,
1606, Carnaxide (Av. João Paulo II) - Carcavelos (Nova SBE) via Terrugem,
1701, Algés (Estação) - Colégio Militar (Metro),
1713, Algés (Estação) - Amadora Este (Metro),
1713, Algés (Estação) - Damaia (Estação Norte),
1722, Alfragide (Centro Comercial) - Hospital São Francisco Xavier,
1726, Marquês Pombal (Metro) - Queijas (PSP),
1726, Marquês Pombal (Metro) - Carnaxide (Escola Secundária),
1726, Marquês Pombal (Metro) - Queijas (PSP) via Carnaxide Esc. Sec,
1728, Marquês Pombal (Metro) - Queijas (PSP) via Linda-a-Velha,
1728, Marquês Pombal (Metro) - Queijas (PSP) via Alto Sta Catarina,
1730, Marquês Pombal (Metro) - Queluz Baixo (Centro Comercial) via Linda-a-Velha,
1730, Marquês Pombal (Metro) - Queluz Baixo (Centro Comercial) via Linda-a-Velha e Alto Sta Catarina,
714, Outurela - Cais Sodré,
1730, Queluz Baixo (Centro Comercial) - Marquês

About DMK Tribe 💙

We build a community of digital Marketing professionals in Lisbon and Barcelona. We want you to share your expertise and learnings with the group. It will be active conversations and a networking Event.

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