LISBON - TALK: Customer Capital: Unlocking the True Value of Your Business

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TALK: Customer Capital: Unlocking the True Value of Your Business

Everyone talks about growth, but few talk about where real value comes from. In this session, CX professional Alex Reis cuts through the noise to unpack Customer Capital: the hidden power behind every successful business. It’s not just about NPS or loyalty, it’s about how much trust, relevance, and connection your brand actually holds in the lives of your customers. If you want to build a business that lasts (and not just one that sells), this session is for you. Real talk, real strategy.

About our speaker:

Alex Reis

Alex Reis is a Certified Customer Experience Professional with over 10 years of global leadership in CX strategy, customer operations, and digital transformation.

He has led award-winning initiatives across LATAM and EMEA, translating customer insights into measurable business growth.

Currently a Senior Consultant, Vice leader of the CXPA European Council and MBA professor, Alex focuses on building customer experiences that drive real, sustainable value.

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350 meters (6 minutes walk) from Alvalade station on the green line of the metro.

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