LISBON: An Interactive Introduction to Immersive Design

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An Interactive Introduction to Immersive Design

Step beyond screens and into the world of immersive design in this fun, hands-on workshop for curious creatives, educators, technologists, and storytellers of all backgrounds—no tech expertise required! Guided by the EMRSVE framework (Engagement, Multisensory, Realism, Story, Visceral, Environment), you’ll explore what makes experiences truly memorable, from VR to theater to sensory-rich environments.

Through interactive demos, group brainstorming, and playful prototyping, you'll dream up impossible rooms, design your own micro immersive scenarios, and reflect on how immersive design can transform industries—from education and retail to art and wellness.

Come ready to move, sketch, imagine, and co-create! By the end, you’ll walk away with: A solid understanding of the EMRSVE framework Fresh inspiration from real-world immersive design examples Your own creative prototype experience A printable EMRSVE toolkit to take back to your team or classroom Perfect for: teams exploring innovation, facilitators, museum/experience designers, educators, and anyone ready to build unforgettable moments.

About our speaker:

Ali M. Master
Founder and COO, EMRSVE – Interaction Design for Immersive Technologies

Ali M. Master is a multidisciplinary designer and creative entrepreneur with over two decades of experience in digital design and technology. Born and raised in Qatar, Ali began his journey in the early 2000s by designing his high school’s website, laying the foundation for a career rooted in creativity and innovation.

He progressed from web, graphic, and visual design roles to become a creative director, leading design efforts across various digital platforms. In 2012, after completing his bachelor’s degree in Interactive Animation, Ali launched his first animation startup through a business incubator—his first step into entrepreneurship.

In 2017, Ali discovered a growing passion for user experience (UX) and interaction design for mobile and web technologies. This interest led him to pursue further education in the field of immersive design. He enrolled in the MSc. in Design for Immersive Technologies program at Stockholm University in 2019, choosing to focus on the future of interactive and spatial experiences.

Ali moved to Portugal in 2020, where he continued his studies remotely while immersing himself in the local startup ecosystem. In 2022, he joined Demium, a startup incubator, and in 2023, founded EMRSVE—an interaction design studio dedicated to creating immersive experiences through emerging technologies, spatial computing, and user-centric design.

Ali combines creative vision with deep technical insight, helping shape the future of digital interaction through thoughtful, human-centered design.

Sponsors:
LACS: https://www.lacs.pt

We look forward to seeing you there 💙!

💙Please register only if you genuinely intend to attend.

If, for any reason, you are unable to make it, please cancel your registration as soon as possible to allow those on the waiting list to take your place and enjoy the event.

We truly appreciate your understanding and support in being part of our community💙

There's no cost to attend, but your voluntary donation helps us keep these valuable events happening! Your contributions make a real difference in supporting our community.

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