BARCELONA- Strategic Storytelling 7PM
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MASTERCLASS: Strategic Storytelling: How to Communicate Complex Topics with Clarity and Impact
In a world of information overload, the ability to communicate complex and technical topics clearly, and in a way that resonates, is a strategic advantage. This session will explore how to craft compelling narratives that cut through the noise, build trust, and influence policy and industry conversations. Drawing from real-life campaigns in sustainability, energy, and innovation, we’ll look at storytelling techniques, digital strategy, stakeholder targeting, and how to align messaging with critical moments. Ideal for professionals working in policy, science communication, or advocacy.
About our speaker:
Nuno Bacharel
Nuno Bacharel is a senior communications strategist and founder of Bacharel Communications, with over a decade of experience advising EU trade associations, industry platforms, and NGOs on strategic communications, stakeholder engagement, and public affairs. He has led high-impact campaigns across complex sectors such as sustainability, energy, chemicals, and innovation—collaborating with leading organisations including Cefic, RE-Source, and BSEF. Multilingual and results-driven, Nuno specialises in turning technical content into compelling narratives that influence policy and industry dialogue across Europe.
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BARCELONA- Strategic Storytelling 7PM