How to Create Demand for Your B2B SaaS in 2025: Strategy, Channels & Content

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Talk: How to Create Demand for Your B2B SaaS in 2025: Strategy, Channels & Content

Description:

Struggling to reach the right buyers—or turn awareness into real pipeline?

In this talk, I’ll break down what demand generation really means today (and what it doesn’t), and share a clear playbook for building strategies that drive growth in B2B SaaS.

• What demand gen actually means (vs. lead gen)—and why it’s essential for modern SaaS growth
• The different types of strategies (content marketing, account-based marketing, paid media, events, etc.)
• How to choose the right channels and build a smart content plan based on your stage and GTM motion (organic, paid, outbound, partnerships)
• How to create and repurpose ungated, value-driven content (with help from AI too)
• Common mistakes to avoid—what wastes time and budget
• What to actually measure to prove impact (beyond vanity metrics)

Super practical, no fluff. Great for SaaS founders, marketers & early-stage teams.

About Our Speakers:

Lena Kuzmenko

Lena Kuzmenko is the Director of Marketing at PhotoCircle and a B2B marketing consultant. With over a decade of experience in demand generation and digital strategy across Europe and the US, she advises startups on building marketing from the ground up and actively shares her knowledge as the co-founder of Tema Club, the first Ukrainian B2B marketers community.

Sponsors:

LACS: https://www.lacs.pt

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