LISBON - TALK: Black Friday Cyber Monday: Tips and Strategies to Thrive in 2025

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TALK: Black Friday Cyber Monday: Tips and Strategies to Thrive in 2025

Competition is fierce in the weeks leading up to BFCM. Ad costs rise, email inboxes become flooded, and consumers hold off on purchases as they anticipate steep promotions.
From traditional marketing to AI impact on holiday shopping, here's a compilation of top BFCM tips you can use to boost traffic and sales.

About our speaker:

Val Vrajescu

Performance Marketing Manager with 9+ years’ experience scaling DTC and SaaS brands across the US, UK & EU. Proficient in turning underperforming ad accounts into high-ROAS growth engines, managing $5M+ annual budgets across Meta, Google, TikTok & YouTube. Proven track record of delivering 3–4X ROAS, cutting CAC by up to 30%, and engineering campaigns that drive sustainable, compounding growth.

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