(7:00 pm) BARCELONA - How to Build a Marketing Plan and Get It Approved for 2026
Details
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TALK: How to Build a Marketing Plan and Get It Approved for 2026
Description
Planning for a whole year when you're just trying to survive the next week? I get it.
For years at Vidico, I didn’t know where to start, I'd build elaborate marketing plans, spend weeks on them, then never look at them again. Every quarter I'd try a new template. Nothing stuck.
Until I found a framework that actually works, courtesy of Rowan Tonkin (CMO at Planful, 30+ years managing budgets from $30K to $150M) and adapted it for solo marketers and small teams.
I've used this system for 3 years to consistently drive 30-40% of Vidico's revenue. Now I want to share it with you.
In this 90-minute session, you'll learn:
✓ A repeatable process to build a strong marketing plan
✓ How to work backwards from business goals to daily tactics
✓ The 5-7 metrics that get executive and board approval
✓ The "levers" framework that helps you build the plan from "levers" not just channels
✓ The approach to monitor and pivot when things go off track
✓ Real examples from my actual 2025 Vidico plan
You'll walk away with:
- Framework template you can use tomorrow
- Step by step process for building your plan
- Monitoring system to track what matters
- Examples of how to feed your plan to ChatGPT/Claude for faster execution
Perfect for: Solo marketers and small teams who know they need strategy but are drowning in execution.
See you there!
About our speaker:
Laura Chaves
Laura is a digital marketing strategist with 10+ years of experience driving growth for global brands. She’s led paid social for Kimberly-Clark and Diageo, boosted ecommerce at Movistar, and elevated Vidico’s visibility—making it the top video agency for tech leaders like Spotify and TikTok.
Her data-driven strategies across LATAM, Australia, and the US have delivered standout results: 42% YoY revenue growth, 600%+ ROI, and a 165% SEO traffic boost.
We look forward to seeing you there 💙!
Sponsors:
MOB
Makers of Barcelona, we strive every day to empower rebels and creative geniuses to innovate, make connections and have fun in the process. We do so by providing them with a space to call home, a community to grow with and skills to match their ambitions. We envision a world where everyone is empowered to innovate, creativity is celebrated and technology fosters equality.
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