LISBON: Understanding the Marketing Trends That Matter in 2026

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Talk: Understanding the Marketing Trends That Matter in 2026

AI, Social Media, E-commerce and Lead Generation

Marketing in 2026 is not about chasing every new tool or platform.
It’s about understanding which trends actually impact decisions, performance and growth.

In this talk, Roberto Nardini, digital marketer with over 15 years of experience and co-founder of ADV+, will break down the trends that are already shaping how marketers work today… across AI, social media, advertising, e-commerce and lead generation.

Rather than predictions or hype, the session focuses on:
how AI is changing workflows, decision-making and performance marketing what is really working on platforms like Instagram and TikTok beyond surface-level tactics how e-commerce and social commerce are evolving in Europe how lead generation is shifting from volume to quality, automation and relevance.

The talk connects strategy, tools and real use cases, with a strong focus on the European market (especially in Italy, Germany, France, Spain and Portugal) and the daily reality of marketers working with budgets, clients and teams.

This session is designed for marketers, consultants and founders who want a clear, structured overview of what matters now and how to make better marketing decisions in 2026.

About the speaker

Roberto "Popy" Nardini

After two and a half years working as a marketing consultant for Facebook and Instagram across the Italian market and the EMEA region—supporting a diverse portfolio of clients from small businesses to large enterprises—Roberto has decided to offer personalized consultations through ADV+. He helps businesses and entrepreneurs develop complete online strategies designed to increase sales, strengthen lead generation, and elevate brand and product awareness.

ADV+ is an agency specialized in advertising strategies on Facebook and Instagram, supported by a European team that provides training courses, personalized coaching tailored to each client’s goals, and full campaign management, including strategic planning, optimization, and final reporting.

Roberto is an experienced Digital Marketing Expert with a proven track record supporting small and medium-sized businesses across EMEA and the US. He is a strong marketing professional skilled in mobile and digital advertising, with expertise across Facebook, Twitter, LinkedIn, TikTok, Instagram, and advanced e‑commerce retargeting and remarketing strategies.

Sponsors:

LACS: https://www.lacs.pt

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