🌟(7:00 PM) MILAN: The power of color in personal branding

(7:00 PM)

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Talk: The power of color in personal branding
How to build a memorable color identity

Color is not an aesthetic choice. It's a strategic lever.

Too often, a brand or personal brand is built following simplistic, outdated rules: "blue conveys trust," "red means energy," "green feels natural." The truth? It doesn't work that way.

In this talk, we'll move beyond color psychology clichés to explore a deeper, more scientific and truly personal approach. According to neuroscience, color perception isn't universal: it's tied to each person's experiences, memories and emotions. This is exactly where the difference lies between a brand that follows conventions and a brand that gets recognized, remembered and chosen.

What will you take away?

● A fresh perspective on the strategic role of color in your personal brand
● A method to build an authentic palette that reflects who you are and what you want to communicate
● The tools to set yourself apart from competitors relying on standard solutions
● Hands-on examples, perception tests and real rebranding case studies we'll analyze together

All without ever losing sight of what truly matters: readability, accessibility and functionality. Because a brand that works isn't just beautiful. It's effective.

About the speaker

Gabriele Lakhal

Gabriele Lakhal is a Design Strategist for freelancers and SMEs. He helps professionals and businesses who fear becoming invisible in an increasingly competitive market stand out with authority and win clients. His approach combines brand strategy, user-centered design, color psychology and funnel marketing to achieve tangible business results.

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