(7:00 pm) BARCELONA -Social Media Strategy 2026
Details
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TALK: Social Media Strategy 2026: building a high-value digital presence
Description
In the evolving landscape of 2026, social media algorithms have shifted from a "Social Graph" to an "Interest Graph". For digital professionals, this means visibility is no longer about chasing trends, but about delivering consistency and real value. In this masterclass, Mariachiara Zanin introduces the Freedom Social Strategy (FSS), a practical framework designed to bring coherence to your digital communication.
You will learn how to move beyond the noise and build a solid, cross-platform presence that truly reflects your professional expertise—without the burnout.
Key Takeaways:
The New Reality: Why "relevance" is the currency of the Interest Graph and why quality beats quantity in 2026.
Strategic Coherence: How to define your "Zone of Strategy" to ensure your message is consistent across platforms and aligned with your professional identity.
Sustainable Ecosystem: How to create valuable content that builds authority and trust, respecting your limited time as a busy expert.
About our speaker:
Mariachiara Zanin
Mariachiara Zanin is the Co-Founder and Chief Strategy Officer of Manifest Digital, a boutique agency that blends high-level strategy with creative execution. With a background rooted in the automotive, design, and luxury industries, she brings a precise, aesthetic-driven approach to digital marketing, believing that true growth comes from personalized projects, never standardized templates.
At the core of her methodology is a deep commitment to customer listening and care. Mariachiara specializes in helping entrepreneurs and professionals, who are not full-time creators, navigate the digital landscape. She transforms complex marketing trends into practical assets, allowing businesses to communicate authentically and spend their budgets consciously.
Now expanding her network in Barcelona, she shares her insights through her weekly newsletter and her podcast, “Spunta Blu,” acting as a bridge between technical digital evolution and human-centric business application.
We look forward to seeing you there 💙!
Sponsors:
MOB
Makers of Barcelona, we strive every day to empower rebels and creative geniuses to innovate, make connections and have fun in the process. We do so by providing them with a space to call home, a community to grow with and skills to match their ambitions. We envision a world where everyone is empowered to innovate, creativity is celebrated and technology fosters equality.
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