The Future of AI after Google I/O: From Search to Agents

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Talk:

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The Future of AI after Google I/O
What's coming, what's hype, and what actually matters for marketers

I analysed three years of Google I/O keynotes with embeddings and clustering to find the real signal under the marketing copy. The clearest one: Google stopped saying "AI" and started saying "agent." This talk walks through what that shift actually means over the next 12 months. From Antigravity and Spark to Search agents and Gen UI, plus the quieter announcements (WebMCP, SynthID, Universal Cart) that will reshape how agents read, recommend, and transact with your site.

The session ends with five predictions for marketers. Why agents are your new audience. Why "cited in AI" is the wrong KPI. Why Gen UI is the next big opportunity for AIO and the biggest threat to SaaS. And concrete moves to make this year, from shipping agent-callable SDKs to thinking deliberately about when to generate content and when not to.

Venue Partner:

LACS: https://www.lacs.pt

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