LISBON: Google Ads Master Setup

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Talk:
Google Ads Master Setup:
A complete walkthrough of the building blocks that separate a profitable Google Ads account from one that just spends budget.

This session delivers a comprehensive blueprint for building a Google Ads account designed to capture high-intent conversions rather than draining your budget on empty clicks. We will break down the essential components of a high-performing bottom-of-funnel strategy, beginning with the critical foundations of conversion tracking and highly segmented, intent-driven campaign structures. From there, you will learn how to choose the optimal bidding strategy for your specific marketing goals, boost your Ad Rank to outrank competitors, and profitably segment e-commerce campaigns for maximum return on ad spend. This talk equips you with the best practices needed to eliminate budget waste, scale efficiency, and turn your ad spend into a predictable revenue driver.

About the speaker

Tuna Doksöz

Tuna has worked as a Google Ads Account Strategist at Google, consulting for diverse companies across the highly competitive German market. Today, he leverages that insider expertise as a freelancer, partnering with marketing agencies and small-to-medium-sized businesses to maximize their digital advertising returns.

Sponsors:

LACS: https://www.lacs.pt

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