LISBON - Workshop: LinkedIn as a sales engine

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Talk:
LinkedIn as a sales engine: how to turn your personal brand into a pipeline generator

In this workshop, we’ll discuss how to use LinkedIn to build a personal brand that creates demand, positions you as the obvious choice in your space, and supports a more effective sales pipeline, whether you sell to individual clients or enterprise buyers.
We’ll cover:
1. Why LinkedIn works so well as a sales channel, and why it’s particularly powerful for high-trust, high-ticket and complex sales.
2. Why personal brand + outreach is more powerful than either one alone.
3. LinkedIn profile optimization: how to make sure the people landing on your profile immediately understand what you do and why they should talk to you.
4. Thought leadership & authority content: what to post to stay top of mind, build trust and create buying intent.
5. The outreach formula: how to start conversations with the right people without sounding like another person copy-pasting sales messages.
6. Latest algorithm updates and how to use them to your advantage
7. ⁠Helpful tools & LinkedIn features you might be not using yet

About our speaker:

Olga Kirillova

Olga is a co-founder, CEO and CRO of mettaStartup Studio, the startup studio behind mettaCofounder, mettaScale, and mettaEngineer ventures. mettaStartup Studio builds and pressure-tests positioning, GTM strategies, sales offers, and sales systems for service-based businesses (coaches, consultants, fractional CXOs) and sales teams in scaleups doing enterprise sales.

Olga is a proud bootstrapper, mentor in major business incubators in Europe, and expert in customer development, founder-led marketing, sales, and high-converting content systems.

Her energy: ☕️always building, raw and honest about ups and downs, headed for 7 figures, and bringing as many founders with her as she can.

Venue Partner:

LACS: https://www.lacs.pt

If you have any questions, feel free to contact us.
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