LISBON: Confidently Wrong: Cognitive Surrender

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Talk:
Confidently Wrong
Cognitive Surrender: How AI Can Quietly Take Over Your Thinking

Your AI assistant is fast, fluent and never says “I’m not sure.” That’s exactly the problem. New Wharton research shows that people follow AI advice even when it’s wrong, and feel more confident doing it. We’ll look at what researchers call “cognitive surrender”, why it hits marketing hard (but reaches every function), and the simple habits that keep you the author of your own decisions, not just the editor of the machine’s.

About the speaker

Gustavo Burnier

Gustavo is a CRO and CMO who has scaled B2B & B2C companies through growth, turnaround and transformation. At Usercentrics, he grew revenue 135% in two years and reached profitability ahead of plan. At GoodHabitz, he deployed 60 AI agents across the business, saving 35,000 hours.
He came up through marketing and went on to run the full revenue engine: brand, demand generation, sales, customer success and RevOps. He advises PE- and VC-backed scale-ups and sits on the Supervisory Board of Fairphone.

Venue Partner:
LACS: https://www.lacs.pt
We look forward to seeing you there 💙!

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