(7:00 pm) BARCELONA- Beyond Visibility
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(7:00 PM)
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Talk: Beyond Visibility: From Clicks to Trust and Sustainable Organic Growth
Getting clicks and generating website traffic is no longer the only way brands reach and influence their audiences. With the rise of zero-click searches, social discovery, online communities, and AI-generated answers, people increasingly form opinions and make decisions without ever visiting a brand's website.
So how can businesses build visibility, credibility, and influence beyond the click?
This talk explores how brands can create a consistent presence across multiple digital touchpoints by combining strategic positioning, PR, thought leadership, content, partnerships, and community engagement. Drawing on 17+ years of experience in technology marketing, Diana will share a practical approach to connecting these activities into a cohesive organic growth strategy that turns visibility into trust and contributes to long-term business growth.
About the speaker
Diana Akchurina
Diana Akchurina is an international marketing and organic growth expert with over 17 years of experience in technology marketing, brand communications, PR, and digital growth. She has worked with B2B and B2C technology companies across Europe, the UK, the US, and CIS markets, helping brands build visibility, establish authority, and drive sustainable growth.
Diana is the creator of a strategic organic growth framework that combines positioning, thought leadership, content, partnerships, and community engagement to build long-term brand trust and business growth.
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