This topic highlights the following areas:

1. Why unifying audience profile across desktop, app, offline and cross devices is critical to digital marketing and monetization strategies.

2. How to create and maintain audience segments as data assets

3. How audience segments are executed across execution applications such as email, mobile messaging, DMP and ad server

4. How data asset is central for reporting/dashboard and improve business performance

Ashwin Nayak, works at Quaero, is a seasoned technology leader with experience in building data and analytics platform to create unified audience view, increase digital engagement, and drive digital ad sales for media, publishing and CPG customers. LinkedIn:

https://www.linkedin.com/in/nayakashwini/

Details coming soon.

The MarTech Club

Career & Business

Internet Retail

Digital Marketing

Web Technology

E-Commerce

eCommerce Marketing

eCommerce Technology

Online Marketing

E-Business Owners

Building an Online Business

Small Business

Big Data

Keith Schilling

Chris Carter

Laura Greeno

Diamond

Lauren Brooks

Carolyn Hall

Everett Smith 

Create and Leverage Audience Insight across Marketing and Ad Sales

Enventys

Share

Create and Leverage Audience Insight across Marketing and Ad Sales

The MarTech Club

Details

Members are also interested in