This topic highlights the following areas:
1. Why unifying audience profile across desktop, app, offline and cross devices is critical to digital marketing and monetization strategies.
2. How to create and maintain audience segments as data assets
3. How audience segments are executed across execution applications such as email, mobile messaging, DMP and ad server
4. How data asset is central for reporting/dashboard and improve business performance
Ashwin Nayak, works at Quaero, is a seasoned technology leader with experience in building data and analytics platform to create unified audience view, increase digital engagement, and drive digital ad sales for media, publishing and CPG customers. LinkedIn:
Details coming soon.