Measuring the Invisible: the Case for Impact Indicators

In this session, Miren Oca invites you to take a fresh look at how we measure success by exploring what she calls “Impact Indicators”—the meaningful, often invisible signals that numbers alone can’t capture. Drawing from her 30+ year journey building a purpose-driven company and eventually transitioning it to 100% employee ownership, Miren shares how the small, everyday choices we make—our “pebbles”—create ripples of impact through stewardship, community connection, and long-term sustainability. She’ll talk about why traditional KPIs only tell part of the story, how impact-driven decisions make the hard parts of business feel lighter, and why our real legacy is shaped by what we contribute, not just what we earn. If you’re curious about measuring what truly matters, this conversation will offer you a fresh lens to recognize the invisible impact your decisions set in motion.