UX Nights: Creative Storytelling for Selling Good Data
Details
Join us for our next event featuring Suzann Crumbock, Senior Design Researcher with frog. This event will be hybrid—join us on Zoom or in-person at Capgemini's Old City location.
Your Narrative Needs Work: Creative Storytelling for Selling Good Data
No one likes a boring story. Especially your clients and stakeholders, who are often still asking "So what?" after being presented all of your hard work. This talk is designed to break you out of your deliverable rut and help make the most of all that good data you've accumulated through research and testing. Learn how to shape your output with a compelling formula borrowed from the world of production. We'll use it to drive excitement, empathy, and redemption - even with a humble PowerPoint. Keep your stakeholders informed, invested, and motivated to take action. No special tools needed - bring yourself, your creativity, and your favorite note taking method and let's tell better stories!
About the Speaker
Suzann Crumbock is a Senior Design Researcher with frog. A career changer, she has 20+ years of combined professional experience in user research, design, development, and unscripted television production. Her portfolio includes a diverse array of clients and methodologies, translating research findings into impactful recommendations. Specializing in qualitative research and storytelling, Suzann loves communicating with people to find out the root cause of design challenges and provide meaningful solutions with impact. In her spare time, she enjoys lifting heavy things and hanging out with her pup, Buddy.
About Capgemini/frog:
frog is a leading global creative consultancy, part of Capgemini Invent. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer centric transformation. They strive to shape a regenerative future that is both sustainable and inclusive for businesses, people and planet.
A special thanks to our 2022-23 sponsors: