Douglas County Business Owners: Marketing, Data & AI

This group is for local business owners in and around Douglas County who want to grow revenue, not just cut costs. I'm planning a short, practical session on how proven marketing principles, combined with data pipelines and AI, can bring in more customers and more repeat business.

Why this group exists: Before booking a venue, I want to know how many people are interested in general. If enough people join the group, then it's a green light for me to put an event together at a local venue here in Douglasville. A handful of people means a small meeting room; a full house means something bigger.

What the event looks like:

• A 10-minute talk, then Q&A for the rest of the time.
• 45 minutes total, no more.
• No sales pitch. You'll leave with ideas you can use this week, whether or not you ever work with anyone.

What we'll cover:

• The importance of identifying your "slam-dunk" customer.
• The importance of answering the question every prospect is asking: why you, rather than a competitor, doing it themselves, or doing nothing?
• The only four systems that actually grow revenue: Reach, Acquire, Convert, and Expand
• Where data pipelines and AI fit into each one, and what they won't do for you.

Who it's for: Owners and managers of local businesses: contractors and home services, insurance, accounting, banking, retail, professional services, and anyone else who wants more customers from the same effort. No technical background needed.

Your host: Rashad Nelson, a Marine Corps veteran and data engineer based in Douglasville, founder of Semper Analytics.