Customer Targeting: a Banking Telemarketing Example
Details
Venue Size: 70 people approx
Note: Due to a poor conversion rate, we do not use waiting lists for our meetups. We have an sign up list, but operate on a first-come, first-served basis. We have never been in a position to have to turn people away and hopefully never will, but it is a possibility so please arrive in good time to make sure you get a place.
Many thanks to Katie and the folks at CPL for offering to host us again. We really appreciate it.
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Speaker: Pedro Ecija Serrano
We explore a number of classification and predicting methods to find a cost-effective way to identify buyers for a banking product. Later we use these methods to learn the characteristics of buyers and the circumstances favouring sales.