9 Ways to Tap the Power of Public Relations

After demystifying the often misunderstood term of “public relations,” you’ll learn how PR — when allowed to operate at the highest level in a company — can help create employee ambassadors and customer evangelists, as well as preserve a company’s reputation and keep it safe. Learn how to use PR to secure press coverage (for free) and blog mentions, and why PR should be in the driver’s seat of your social media train. Plus, hear the somewhat controversial company org chart that takes PR out from under the marketing umbrella. At the end of his presentation, you’ll have 15 minutes to ask all the PR questions that have been baffling you for years.