At the 10th ebay tech talk, two speakers will talk about product management at ebay Kleinanzeigen (http://kleinanzeigen.ebay.de) and mobile.de (http://www.mobile.de).
Building a Successful Mobile Team – or How to Make Product, Native Development and Backend a Connected Powerhouse.
Paul Heimann, Dominik Zins, ebay Kleinanzeigen (http://kleinanzeigen.ebay.de/)
Developing for mobile does not only mean developing for different mobile platforms but also to integrate backend developers and web platform stakeholders. From a product manager's perspective you have to work with and convince a variety of different teams. From a development point of view you have to keep long term and other people's requirements in mind. The key for success in a common understanding of the product and and shared feeling of responsibility.
We would like to share our thoughts and findings on how to build a quick, hyper agile, cross-functional powerhouse.
Experiment Driven Product Development
Lars Giere, mobile.de (http://www.mobile.de)
The idea of learning and fast responding organizations on the basis of agile and lean practices is becoming more and more popular and is highly adopted within our industry. Nonetheless in the actual product development the success of released features is often not evaluated or at least we don't know if the built solution is the best we could provide for our users. Additionally before building a product it is often very hard to predict if it will be successful.
At mobile.de we started to apply an experiment driven product development approach to tackle exactly these problems. Within this talk we want to share our approach and first learnings with you.
Lars joined mobile.de one year ago. Within mobile.de he started as product manager for mobile applications before becoming responsible for the search & demand product team. Being a mathematician besides his strong passion to deliver products our customers love with agile and lean methods he is interested in trying out several ways of data driven product development approaches.