ABCs of Social Media for Businesses

Free social media training for businesses! I want to help your business strive on social media completely for free. Bring your phone and your questions.

This will be a 12 week class to help you create content, even if you have no idea where to start. This is mostly for beginners. Please see agenda below:

Week 1: Introduction to Content Creation
May 8th, 2021

• Before you get started
• Mindset

Week 2: Profile and Bio
May 15th, 2023

• What should my bio say?
• Links
• How to get customers to buy things or sign up for calls

Week 3: Studio and Equipment
May 22nd, 2023

• Can you post videos without a studio? Yes.
• DIY studios
• Content styles
• Microphones, tripods, etc.

Week 4: Content Ideas
May 29th, 2023

• Where to find ideas
• Different types of content

Week 5: Scripting
June 5th, 2023

• How to script
• Scripting for short-form video
• Scripting formula
• Ideas for hooks

Week 6: Filming
June 12th, 2023

• Best practices
• Filming in app

Week 7: Editing in CapCut
June 19th, 2023

• Upload clips
• Cuts
• Overlays
• Captions
• Thumbnail
• Exporting

Week 8: Posting and SEO
June 26th, 2023

• Best practices
• How to find SEO keywords

Week 9: Putting it all together -- what to do now and dealing with negativity
July 3rd, 2023

• Creating a community

Week 10: Editing Yourself vs. Hiring Out
July 10th, 2023

• Finding someone on Fiverr and Upwork
• Best practices

Week 11: Social Media Analytics
July 17th, 2023

• What’s working for you?
• How to look into your analytics

Week 12: Keep Going
July 24th, 2023

• Posting fatigue
• You have a community behind you
• Post what you can sustain
• Keep consistent for best results