Improving eCommerce Conversion Through Visitor Research

THE DISCUSSION
Do you truly understand how your customers are using your site? In the first eCommerce Ann Arbor event of the year, we’ll tackle some tips and tricks for optimizing your store for higher conversion. We will discuss a number of strategies for A/B testing and conversion optimization. We’ll be sure to tell you all about Hotjar, Optimizely, and some free tools we’ve discovered to help you better understand your customer journey.

ABOUT OUR PRESENTER
Sabra Bander has been working with eCommerce clients for more than five years and has worn a lot of hats in that time. From Business Analyst to Account Manager to Optimization Specialist, Sabra has uncovered the mysteries of the Magento platform and has helped dozens of companies get the most out of their eCommerce store.

Sabra honed her skills in technology strategy and management at companies like Zoup! and Magnetic (formerly MyBuys). She also spent some time in Kenya working with an elephant conservation non-profit. Sabra currently works at Human Element as a Specialist in Website Optimization and is the resident expert in visitor research and A/B testing.

ABOUT OUR SPONSOR
Human Element is an ongoing sponsor of the eCommerce Ann Arbor meetup and specializes in developing integrated eCommerce and technology solutions for businesses. From online stores and branding websites to mobile applications and ERP integrations, Human Element has the technical skills, creativity and business experience to help companies achieve their unique technology goals. Human Element has active partnerships with a number of global technology companies including Magento, Bigcommerce, Nexcess, Google, MyBuys, Listrak, Avalara, Bronto, 4-Tell and more.

PARKING
We have attached parking at our office at 617 Detroit Street, Ann Arbor MI 48104. If there are no spots left, there is street parking nearby.