Test, Test, Test! Your Way to Success

Testing is a critical part of having a successful eCommerce website. Michael Allinger will provide insight into how to ensure quality and optimal user experience within an ecommerce web site. He will particularly emphasize processes and tools which have been found to be successfully in the industry including automated quality testing and A/B testing. These tools and techniques can really lift online sales as well as keep your online customers happy and coming back.

Michael Allinger is a senior ecommerce technical manager and architect who has worked for both ecommerce platform providers as well as retailers. He has led teams of developers and QA with a focus on quality. He has also led and consulted on user experience optimization and testing efforts.