E-Commerce Conversion Rate Optimization
Details
Everyone operating an e-commerce shop understands customer acquisition can be difficult and expensive. Conversion Rate Optimization is the scientific process of increasing website leads and sales without spending money on attracting more visitors by reducing visitor "bounce rate" and improving sales metrics.
Ever wonder how you can stop visitors from leaving your site after adding products to cart? How to reduce bounce rate? Increase time on site? Increase conversion rate and average order value? Then this talk is for you.
We are very pleased to have Daniel Gonzalez, a Conversion Rate Optimization expert, as our featured speaker for our first Meetup of 2014. Daniel has helped e-Commerce & SaaS companies including Annas Linens, KISSmetrics, CrazyEgg, Warby Parker, and Julep.com maximize their sales, and he has generously agreed to impart some of his money-making wisdom to our group.
In this Meetup we will learn:
• How to Get an Immediate 5-10% increase in conversions by testing simple trust factors on our website
• How to use process driven conversion rate optimization to systematically yield conversion boosting insights
• How to find the exact words that will make more of our site's visitors buy
Daniel will also reveal one surprising hole in our checkout process that's costing us money right now.
After this presentation we will understand a systematic process for increasing the percentage of people that buy from us. We will understand how to enter our customer's thought sequence and guide the conversation they’re having in their head. Empowered with the knowledge to begin testing & tweaking our stores to higher conversion rates and increased revenue, I couldn't think of a better way to start the year.
We are holding this Meetup at ROC in Santa Monica thanks to our friends at Solid Commerce, our venue and food sponsor this month. Come and enjoy food, drinks, networking, and strategy as we talk about some of the hurdles faced by today’s online seller and discuss ways to elevate our e-commerce like never before.
Thank You to Exaltation of Larks for providing technical support for this meeting.