HUMAN + AI Interaction Science Lab jhb

Please register before the event.

Imagine a bustling watering hole in the savannah. Animals of all kinds gather – not just for hydration, but for connection, survival, and opportunity. In today's digital ecosystem, rewards platforms serve a similar purpose. They're not merely about accumulating points or perks; they're dynamic spaces where brands and customers converge, interact, and build lasting relationships.

In this Webinar, we delve into how artificial intelligence is transforming these modern-day watering holes. Discover how AI enables real-time personalization, micro-rewards, and behavior-based engagement, transforming everyday financial interactions into trust-building moments that drive long-term value.

Joining us are two experts at the forefront of this transformation:
Eric Newby, Head of Product at ecosystem.Ai, brings a wealth of knowledge from his background in behavioral science. He'll shed light on how AI and behavioral insights converge to create personalized customer experiences. Irlon Terblanche, Head of Operations for Sanlam Rewards, offers a practical perspective on implementing AI-driven strategies in large-scale rewards programs. Together, we'll explore how AI is not just enhancing rewards platforms but revolutionizing the very nature of customer engagement.

Last week, we explored how AI is transforming financial service loyalty programs. In this week’s Open Discussion, we want to unpack loyalty programs from a customer-facing perspective. In this event, we welcome YOU to come and tell us what your experiences have been with loyalty programs - whether with your bank, your health provider, or even your favourite retailer. Let’s explore what makes a program truly engaging in 2025, and how behavioral insights are shaping the future of customer engagement.

This conversation will open the floor to share some real-world examples of micro rewards and personalized incentives, highlighting the ones that drive engagement as well as those that miss the mark. Join us to unpack how financial institutions can design loyalty strategies that feel personal, build trust, and deliver long-term value from the customer’s perspective.