Edinburgh UX monthly meetup

This month, we are delighted to welcome 2 fantastic speakers – Dr. Ziwei Wang (Senior UX Researcher, University of Southampton) and Laura Tecce (Head of Design, ClearSky Logic).

Here's the link for the livestream: https://youtube.com/live/i0JghRimetE?feature=share

Book your space now! It’s going to be a good one...

Proceedings
6pm – Doors
6.15pm – Accelerating UX Insights: The Notes to Insights to Design (NID) Method (Dr. Ziwei Wang)
7pm – Design and Business: Aligning UX with Strategic Goals (Laura Tecce)

Accelerating UX Insights: The Notes to Insights to Design (NID) Method (Dr. Ziwei Wang)
In this session, Dr. Ziwei Wang will introduce the Notes to Insights to Design (NID) method, an innovative approach to UX research that streamlines usability testing analysis and accelerates the process from user feedback to actionable design decisions.

Dr. Wang will cover:
• The Purpose of UX Analysis: Explore the key objectives of usability testing analysis, addressing common challenges like time constraints, biases, and the difficulty of turning data into design decisions. Learn how the NID method overcomes these issues.
• The NID Method and Its Application: Gain a step-by-step understanding of how to apply the NID method in UX projects, using structured note-taking templates, collaborative analysis, and directly translating insights into design recommendations.
• Comparison with Traditional Methods: Discover how NID contrasts with traditional techniques such as thematic analysis and affinity mapping, and its effectiveness in producing high-quality insights within a three-hour timeframe.

Design and Business: Aligning UX with Strategic Goals (Laura Tecce)
In this talk, I’ll explore the intersection of design and business, focusing on how design can drive business outcomes and align with organisational goals. We’ll look at the importance of understanding business models, product-market fit, and how to support businesses through different stages of a product's life cycle. I’ll also touch on how success metrics, both business and design, are crucial in demonstrating the value of design. Throughout, I’ll emphasise stakeholder empathy, the need for design maturity, and how to influence business decisions through design, ultimately highlighting how designers can shape better business outcomes beyond just financial success.

About the speakers
Dr. Ziwei Wang is a user researcher, service designer, and strategist focused on driving positive behavioral change and improving ROI through innovative research methods. As a strategist at Apart of Me, Dr. Wang empowers children in grief to become community leaders by bridging clinical knowledge with design to support this mission. Previously a User Researcher at the University of Cambridge, Dr. Wang began exploring research innovation to drive impactful design decisions. She continues her research journey at Southampton. Dr. Wang holds a PhD in Service Design and has a diverse background spanning investment, youth care, and e-commerce.

Laura is the Head of Design at ClearSky Logic, a software development agency in Edinburgh, specialising in designing complex software products focusing on the financial and B2B sectors. With a background that spans UX, product design, graphic design, and advertising, she brings a holistic approach to creating impactful digital solutions. Laura is passionate about how design not only drives business success but also shapes the broader economy and society. She believes in the potential of design as a catalyst for meaningful change in the modern world.