Choosing the Right Land for Multifamily Development

Mogul Mastermind: Choosing the Right Land for Multifamily Development

(How Not to Screw Up the Most Important Step)
📅 Date: Tuesday, May 28, 2025
🕕 Time: 6:30 PM (MT)
📍 Location: The Bell in Scona – Edmonton, AB
💻 Can’t attend in person? Join us live via Microsoft Teams!

Description:
Choosing the right lot for your multifamily development is the most important — and most commonly overlooked — step in the process.
At this Mogul Mastermind, we’re bringing you high-impact insights to help you avoid costly mistakes and set your project up for success from day one.
We’re excited to welcome Chris Lunney, MBA, MSM, CD as our keynote speaker. Chris is a retired Canadian Armed Forces Major and now Managing Partner at Gray Crown Development Services. With nearly three decades of strategic planning experience — including leading Canada’s withdrawal from Afghanistan — and a strong portfolio of successful multifamily developments in Alberta and B.C., Chris will share practical frameworks and real-world experience on how to evaluate and select the right land for your vision.
The evening will also include a real estate market update from Devin Gray, covering the latest trends, data, and forecasts that every developer should know before making their next land deal.
Plus, we’re thrilled to welcome Akeem Brown from Ball Park Housing as a special guest speaker. Akeem brings a fresh and innovative perspective to housing development, exploring unique property concepts that go beyond traditional multifamily models. His work is all about challenging norms and finding new ways to meet the evolving needs of communities.
What you'll learn:

• How to choose the right lot — and what factors can make or break your project before construction even begins
• Common land acquisition mistakes — and how to avoid them
• How to align your development concept with investor expectations, municipal planning, and market demand
• Real-world examples of smart land buys — and ones that went off the rails
• Alternative housing approaches and innovative development ideas to consider

Whether you're entering development for the first time or scaling up your next big project, this event will equip you with the clarity and tools to move forward with confidence.
🎟️ Join us in person or online — reserve your spot now!
Online access link:

Spots are limited for both in-person and virtual attendance. Don’t wait to register!