Mogul Mastermind: Choosing the Right Lane for Multifamily Development
(How Not to Screw Up the Most Important Step)
📅 Date: Tuesday, May 28, 2025
🕕 Time: 6:30 PM (MT)
📍 Location: The Bell in Scona – Edmonton, AB
💻 Can’t attend in person? Join us live via Microsoft Teams!
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Description:
Choosing the right strategy for your multifamily development is the most important — and most commonly overlooked — step in the process.
At this Mogul Mastermind, we’re bringing you high-impact insights to help you avoid costly mistakes and set your project up for success.
We're excited to welcome Chris Lunney, MBA, MSM, CD as our keynote speaker. Chris is a retired Canadian Armed Forces Major and now Managing Partner at Gray Crown Development Services. With nearly three decades of strategic planning experience — including leading Canada's withdrawal from Afghanistan — and a portfolio of successful multifamily projects in Alberta and B.C., Chris will share hard-earned wisdom and proven frameworks for making the right development decisions.
The evening will also feature a real estate market update from Devin Gray, covering current trends, data, and forecasts that every developer needs to know before choosing a lane.
What you'll learn:
- How to choose the right “lane” — condos, rentals, or hybrid — for your market and vision
- The biggest mistakes developers make early on — and how to avoid them
- How to align your concept with investors, cities, and shifting economic conditions
- Real-world examples of what works (and what doesn’t) in today’s market
Whether you're just entering the development world or scaling your next big project, this session will give you the clarity and tools to move forward with confidence.
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🎟️ Join us in person or online — reserve your spot now!
Online: https://events.teams.microsoft.com/event/b6a11b0e-426c-4d56-b187-c09a920986c0@9ed00252-f5b9-4ac8-a535-e02d65b9cbf1
Spots are limited for both in-person and virtual attendance.
