SELLING EDTECH PRODUCTS TO SCHOOLS

## Details

JOIN US IN-PERSON OR VIA ZOOM (USING THIS LINK)

• How should an early stage edtech company go about selling its products or services to schools and school districts?
• What does a successful sales strategy look like?
• What if you can't afford to hire a sales team? Are they any alternatives?
• What does the "buying process" look like from the school's perspective?
• Who are the typical decision-makers and how do you find them?

Panelists:

• Ben Erickson joined Vivacity Tech in November of 2021, filling a vital role as Vice President of Customer Experience. With over a decade of experience in sales and various leadership roles in the K12 technology industry, Ben has a stellar track record in developing his team to provide best-in-class customer service. He has been instrumental in preserving and enhancing the overall Vivacity customer experience. Through his work to grow his team and provide the best customer service, Ben was promoted to Executive Vice President of Customer Experience in June 2022.
• Tim Brockman is a graduate of the University of Minnesota and Metropolitan State University. Working in technology for his entire career, he spent the last 26 years as the Supervisor of Information systems for the Forest Lake Area School District. While at Forest Lake Schools, he was responsible for all technology purchasing and implementation decisions, including hardware and software initiatives. He also led and served on various technology committees for the district and wider educational technology community.

Agenda:

5:00 - 5:15 PM -- Arrival and networking
5:15 - 6:15 PM -- Presentation & Q&A
6:15 - 6:30 PM -- Networking