🚀 Designing and Building the Next Generation of Products

Hi Barcelona! 👋

How is AI fundamentally changing the way we understand our users and build our products? Join us for an evening of deep dives into the intersection of human psychology and AI-driven development at our Barcelona Hub.

We are excited to host two of our Senior Product Designers, who will share their expertise on how design is evolving from static interfaces to intelligent, behavioural systems.

📅 Wednesday, May 20th
📍 eDreams ODIGEO Barcelona Office
⌚️ Check-in: 18:45 – 19:15
🕖 Presentations start at 19:10

🎤 The Lineup:
1️⃣ Motivational Design in the Age of AI Presented by Denise Giorgio, Senior Product Designer at eDreams ODIGEO.
What truly drives digital engagement today? Denise will explore human behaviour, digital engagement, and what AI makes possible.

2️⃣ Building AI with AI Presented by Ardwin Hernandez, Senior Product Designer at eDreams ODIGEO.
"We are moving from designing interfaces to building intelligent systems—and AI is both the medium and the collaborator. In this talk, I’ll share how we built an AI Trip Planner by using AI itself across the entire process: from shaping the idea to generating UI, prototyping flows, and accelerating development. This is not just a case study, but a new way of thinking about product design—where designers evolve into AI builders."

Networking & Drinks
After the talks, stay with us for some quality networking! It’s the perfect time to connect with the speakers, meet your peers in the Barcelona tech and design scene, and enjoy some pizza and drinks on us.

🎫 Registration
The event is free, but space is limited. Please register to secure your spot!

These Tech Talks are organised and hosted by eDreams ODIGEO, the world’s leading travel subscription platform and one of the largest e-commerce businesses in Europe.