Expectations are tempered with experience and knowledge. Asking the right questions and understanding the reality about doing business online gains you leverage your competition doesn't have.
Anyone with a small business that seeks clarity in a convoluted digital economy should attend. We thoroughly investigate and vet: Data control and retention, infrastructure support, ecommerce, on line (social and otherwise) and local marketing. How to leverage existing assets and resources, social marketing expectations, SEO utilization and importance, how to use analytics and supporting tech or tools. A thorough and ongoing examination of how to profit on the web.