UXDRM #3 - Design Research & Behavioral Science

The third edition of the UX Meetup Rhein Main is all about Research with two international speakers to tell their story. We‘ll have enough time for conversations.

Márcio Oliveira Silva is a Service Designer and a Design Researcher that approaches product making from the perspective of data, evidence and empathy in order to understand the thinking behind the way different people approach a purpose and translates it into impactful services and products.

He is currently working at the H&M group where he puts his skills to use in order to transform the fashion industry into becoming circular and shape the future retail experience at a global level.

Márcio will be talking about Research Through Design (RtD) and share examples.

Alex Henderson is a Manager in Deloitte’s Customer Strategy and Applied Design practice. He uses social science research methods and business strategy to help organizations build products, services, and experiences that resonate with their customers.

Alex’s will discuss how organizations can apply behavioural insights to humanize the products and services they create for their customers, using examples drawn from real projects in the financial services industry.

As seats are limited, please be so kind to free those up in case you can't make it to the event.