Business in Shaming Era -Why does it happen & how should businesses deal with it

Business in the Shaming Era

We live in the online shaming era in which Facebook, Instagram and other platforms not only serve the advertisers, but have also changed the rules of the game and the balance between customers and service providers.

In this era, a warning sign posted on social media can turn, within an hour, into a crisis involving all management levels.

Why does this happen and what should businesses and brands do in order to deal with it?