Business Development

Come join CORGSCON the Columbus, Ohio retro gaming expo at the Bricker Building – Ohio Expo Center June 6th-7th Saturday: 11am-6pm Saturday After Party: 6PM – 10PM Sunday: 11am-4pm PLEASE NOTE: RSVP for this event does NOT give you access to the event. Please buy tickets for the event on the website here or onsite at the event: [https://www.corgscon.com/tickets/](https://www.corgscon.com/tickets/) We'll have COGG game developers there showcasing their games alongside the [GDEX game expo](https://www.thegdex.com/) also happening later this year. Find out more here: [https://www.corgscon.com/](https://www.corgscon.com/)

Official Attendee Registration Site --> [https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile](https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile) JoyFest is a vibrant festival celebrating women+ of color entrepreneurs, artists, and creatives—shop, connect, and experience joy. Get ready for a joyful, high-energy celebration of creativity, culture, and community at **JoyFest**! JoyFest is a vibrant marketplace and experience that brings together some of the most talented women+ of color entrepreneurs, artists, and creatives. From handcrafted goods and unique fashion to art, wellness products, and delicious food, this is your chance to discover and support incredible local businesses—all in one place. But JoyFest is more than a market—it’s a movement. Rooted in economic empowerment and community connection, the event creates space to celebrate the brilliance, innovation, and growing impact of women of color. Expect great music, dynamic energy, and an atmosphere that centers joy, abundance, and collective support. Whether you’re shopping, networking, or just soaking it all in, JoyFest is the place to be. Come ready to explore, connect, and invest in a future where creativity and community thrive. ✨ Shop. Celebrate. Support. Experience JoyFest.

This is a free, in-person meeting on the subject of betrayals, losses and how to get over them so you can build lasting relationships. Burdened by a stressful relationship? Unhealthy relationships can trigger feelings of anger, despair or self-doubt. They can create dwindling spirals of fights and seeking to make-up, or trying to “pin the blame” on someone or something. If you don’t find the RIGHT reasons, or select the correct sources of the problem, the problem can just get worse and worse. Whether in love or personal ties, with friends or at work, our life really IS affected by the quality of our relationships. Good ones can promote pleasure and survival while less optimum ones can lead to annoyance, anger, self-doubt, stress, or even affect our health and ability to survive well. Whether you are suffering from a divorce, or a painful break-up, don’t know who to trust (or who to CHOOSE) as a partner, friend, boss or employee - the anxiety of relationship troubles can really make a mess of things. Maybe you’ve suffered a betrayal, or are dealing with hostility or criticalness or invalidation. Dwindling relationships can involve destructive behavior, where we hurt those we love, or start succumbing to self-destructive thoughts, attitudes or behaviors that spiral out of control and affect much more than our immediate relationship. Past losses in love or life can affect how we act or react to new people and situations and hold us back from even starting to create new, possibly great relationships! How can one get back onto a saner course of action? Come to our Meetup, where we can introduce you to some of the knowledge, tools and techniques of the breakthroughs in the field of the mind that we can apply to this ever important area of life: human relationships! Break free from self imposed limitations Here we will discuss: • How to “erase” the trauma of past hurts and betrayals so that one isn’t always repeating past mistakes. • Why and how do the negative emotions of others affect you? • Why is my partner withdrawing and what can I do about it? • Why do we sometimes feel compelled to hurt the ones we love? • Fights & arguments - what's really behind them? • What underlies “corrosive criticism” or the need to invalidate self or others? • How one can stably change one’s outlook on life so they can affect positive change? • Where do compulsive destructive behaviors come from and what can be done about them? • How to form closer bonds & keep growing the relationships with the people you care about? • How to enhance one’s own ability to survive and create positive healthy relationships whether in love, family & friendships or in work, business or one’s career? Relationships can be hard and life itself IS challenging. Why not arm yourself with the knowledge and breakthroughs that have been made about the mind, mental reactions & interpersonal relationships, so that one has better awareness and control over themselves and life in general. Learn where painful experiences are “stored” and how they can unknowingly affect us. You will also find out how one can “erase” those past painful experiences so that one is free to move forward without being tripped up by the past. Learn too, about what can lead some people to become “toxic” personalities and how to identify those traits in others so you won’t be tripped up trusting the wrong person. Our free Meet-ups occur in a safe environment where one can learn, without fear of judgment or criticism, and without the recommendation of harmful mental techniques or therapies, just how YOU can get yourself onto a happier & more successful path: in love & in life. We look forward to having you join us! This class is sponsored by the Dianetics & Scientology Life Improvement Center of Central Ohio.

**The idea for this group is to build a community where men can gather together and build connections & learn and grow from each other.** How we start each meeting is by each of us checking in with our "roses and thorns" aka what are the good things and the bad things going on in your life recently? Then we will go into a topic discussion. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **COMMUNITY AGREEMENTS** \*\*THERE WILL BE A ZERO TOLERANCE POLICY FOR NO-SHOWS. IF YOU RSVP TO A MEETING AND FAIL TO SHOW UP WITHOUT NOTICE, YOU'LL BE REMOVED FROM THE GROUP. THIS IS TO PRESERVE THE INTEGRITY OF THE GROUP\*\* 1. Confidentiality - EVERYTHING that is shared NEVER leaves this space so that this space remains safe and sacred. There is a zero tolerance policy for this. If a man is in violation of this, they will be permanently removed from the group. 2. Non-Judgement - we respect and honor every man’s truth so that we may receive the same from others. While we may not agree on everything, we commit to respecting every man’s perspectives and engaging in honorable discussion with one another. 3. Be committed - honor your commitment to this group and to yourself. If you attend a meeting, please commit yourself fully to the meeting. Also be committed to your own journey. When we fail, we own it & clean it up. 4. Speak from the heart - this is NOT a space to “look good”, have the “right” answers, and have it all together. Relax and know you are not alone. Be exactly who you are within the safety of this space. 5. Be supportive - This means always willing to provide encouragement to your fellow men, encourage action and momentum in each other’s lives.. Be willing to challenge each other. Be willing to hold each other accountable. 6. Participation - what you receive from this community will be a reflection of what you put into it. Period. We ask that you share your perspectives, reflect on others, and give/receive support when and where it’s needed.

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who enjoy talking to people from other countries, and those who would like to discuss international travel and culture, and who enjoy getting together for good conversations."

[The Board Walks](http://www.theboardwalks.com/) are for curious people who love deep conversations. If that sounds like you, **bring a thoughtful topic** and join us for a 5-mile walk (10,000+ steps!). **HOW IT WORKS** **Step 1: Bring a topic** Before you arrive, think of **one** topic you want to explore. A question. A thought that's been on your mind. An obsession you want to geek out on. This is your ticket to the event. **Step 2: Circle up & share** We gather in a circle. Your friendly walk host gives a speech to set the tone. Everyone shares: your name, what you're grateful for, and your topic. That's it. 60 seconds. **Step 3: Walk, talk & float** We walk 5 miles. You naturally drift into conversation with 2-3 people at a time, pulled by topics that spark your curiosity. When you're ready to move on, just say: "I'm going to float!" **Step 4: Feel more alive** Two hours flies by. You're back where you started — but you feel different. More alive. More energized. More connected to yourself and others. That's why regulars join 20+ times. *For more details, read our [Orientation Guide.](https://www.theboardwalks.com/orientation)* **HOW TO BRING A GREAT TOPIC** A great topic = something you're genuinely curious about. Recent topics include: * "What are you passionate about right now?" * "What makes a good friend?" * "What's a belief you used to hold that you've completely changed?" * "How do you want to be remembered?" * "What would you do if money wasn't a factor?" Think of your topic like the dish you're bringing to our conversational potluck. If everyone brings an A+ dish (i.e. energizing, uplifting, expansive), we'll all walk away feeling lighter and brighter. **WHAT TO EXPECT** This isn't a fitness event with casual chitchat. It's a walking think tank where we explore life's big questions together, beyond small talk. *If you're looking for light banter or a standard networking event, this probably isn't the right fit.* But if you crave depth, genuine connection, and conversations that make you feel alive? You'll love it here. **FAQ** * Wear casual athletic attire and sneakers. It's a long walk! * We have multiple first-timers at each event. We work hard to create a welcoming, inclusive, clique-free space. * We welcome people of **all** ages, backgrounds, and industries who align with the [intention](https://www.theboardwalks.com/ground-rules) of this space. * Rain or shine, we've been out here nearly every week since July 2022. If the event is cancelled, we'll let you know. * Dogs, babies in strollers, parents, and friends are welcome — please text/email them the event link so they can RSVP and prepare a topic! **LOGISTICS** * If you'll arrive over 10 minutes late, we suggest skipping the event. It's hard to find us once we start walking, and your host can't answer messages during the event. * This walk is designed for everyone to *move together at the same steady pace* (about 20 min/mile). This format works best when the whole group moves in unison. If you have mobility limitations, we kindly encourage you to find an event better suited to your needs. * Read our [Orientation Guide](https://www.theboardwalks.com/orientation) for full details. * If you enjoy the event, send **[this](http://www.theboardwalks.com/)** to a friend or sign up for our **[newsletter](https://theboardwalks.beehiiv.com/)**. We're in multiple cities with more on the way. 🤠👋 **IF YOU WANT TO GO DEEPER...** [The Board](https://stan.store/ellebeecher/p/the-board) is the next step: a high-trust collective for renaissance people devoted to creating, connecting, and building lives that light us up. * This is a global HQ for people who crave big talk, deep connection, and dream collaborations with people across industries. If the walks feel like a spark... The Board is the fire. Apply [here](https://stan.store/ellebeecher/p/the-board).

**🦋 Port St. Lucie Zoom Online Speed Dating** Meet Port St. Lucie singles from home in short, hosted one-on-one rounds on Zoom. We match by age and personality. **Register below for your age group:** - **Ages 18-32** → [REGISTER HERE](https://theliveround.com/product?productId=531.0&productType=onlineSpeedDating&city=Port%20St.%20Lucie&groupurlname=join-our-circle-of-serious-singles&ar=18-32&face_v=3.0) - **Ages 30-46** → [REGISTER HERE](https://theliveround.com/product?productId=531.0&productType=onlineSpeedDating&city=Port%20St.%20Lucie&groupurlname=join-our-circle-of-serious-singles&ar=30-46&face_v=3.0) - **Ages 40-58** → [REGISTER HERE](https://theliveround.com/product?productId=531.0&productType=onlineSpeedDating&city=Port%20St.%20Lucie&groupurlname=join-our-circle-of-serious-singles&ar=40-58&face_v=3.0) - **Ages 55+** → [REGISTER HERE](https://theliveround.com/product?productId=531.0&productType=onlineSpeedDating&city=Port%20St.%20Lucie&groupurlname=join-our-circle-of-serious-singles&ar=55+&face_v=3.0) **⚠️ RSVP alone won't secure your spot.** Register through your age group link below and complete the personality quiz. Places are limited. --- **How It Works** 1. **Register** – Pick your age group above and sign up. 2. **Take the quiz** – Short personality quiz so we can match you well. 3. **Join on Zoom** – Your host will guide you through every round. 4. **Get matches** – Mutual matches sent after the event. --- ✨ Real conversations, real matches — all from home. 🦋 ✨

**🥰 Online Speed Dating via Zoom – Connect with Port St. Lucie Singles Tonight!** We pair you by personality and age so every conversation feels natural. It's simple: complete a short personality quiz, jump on Zoom, and meet Port St. Lucie singles in guided one-on-one rounds. Matches shared afterwards. **✅ Grab your spot by RSVPing.** The host will send you a personality quiz and Zoom details directly after you RSVP. Don't leave it too late — places fill up. --- 🎯 **Perfect for:** - Singles who prefer a hosted, structured experience - Busy professionals who don't want to waste evenings - Singles in Port St. Lucie who want to meet people from home - People re-entering the dating scene after a break - Anyone who likes connecting online before meeting face-to-face **Event Details** - **Format:** Virtual on Zoom – hosted and well-structured - **Location:** From home – all you need is Wi-Fi and a webcam - **Host:** Professional host keeping the evening smooth and relaxed - **Vibe:** Laid-back one-on-one chats with Port St. Lucie locals - **Tech:** Zoom, webcam, and a stable connection - **Duration:** Roughly 90 minutes - **Matches:** Mutual matches sent out after the event - **Rounds:** Multiple short one-on-one rounds **How It Works** 1. **RSVP here** – Secure your spot on Meetup. 2. **Check your Meetup messages** – The host will reach out with a personality quiz to match you with compatible Port St. Lucie singles. 3. **Complete the quiz** – A quick personality quiz so we can find your best matches. 4. **Hop on Zoom** – You'll receive the Zoom link before the event. The host handles the rest. 5. **Chat & match** – Quick timed rounds with Port St. Lucie singles, then mutual matches sent out after. **Frequently Asked Questions** **Do I need experience?** Not at all. The host walks you through everything. **How long are the chats?** A few minutes each — just enough to get a sense of someone. **Do I need anything besides Zoom?** Just Zoom, a webcam, and Wi-Fi. That's it. --- ✨ Real people, real conversations — all from your home. RSVP to join us. ❤️‍🔥 ✨

**💞 Online Speed Dating – Real Tampa Locals, Live on Zoom** Ditch the apps. Meet Tampa singles face-to-face on Zoom tonight. We match you with compatible Tampa locals using a quick personality quiz. You'll chat one-on-one on Zoom in short timed rounds while a host guides the session. **✅ RSVP here and we'll take care of the rest.** After you RSVP, the host will message you directly with the personality quiz and Zoom details. Spots are limited. --- 🎯 **Perfect for:** - Anyone curious about speed dating in a relaxed setting - Introverts who shine in one-on-one conversations - People re-entering the dating scene after a break - Busy professionals who don't want to waste evenings **Event Details** - **Format:** Live on Zoom – guided rounds from your home - **Location:** Wherever you're comfortable – no venue, no travel - **Host:** Professional host keeping the evening smooth and relaxed - **Vibe:** Casual, easy-going conversations with Tampa singles - **Tech:** Zoom, webcam, and a stable connection - **Duration:** Roughly 90 minutes **How It Works** 1. **Grab your spot** – Hit RSVP above to join the list. 2. **Watch for a host message** – The host will send you a short personality quiz after your RSVP. 3. **Complete the quiz** – A quick personality quiz so we can find your best matches. 4. **Log in on the night** – Connect to the Zoom session from home. The host runs the show. 5. **Speed date** – One-on-one rounds with personality-matched Tampa locals. Matches shared afterwards. ⭐ *"I was nervous but the host made it effortless. Met someone wonderful first try."* – Tampa single **Frequently Asked Questions** **Is my info private?** Absolutely. Contact details are only exchanged on mutual match. **How long are the chats?** A few minutes each — just enough to get a sense of someone. **What happens after?** Mutual matches are sent out after the event. **Do I need anything besides Zoom?** Just Zoom, a webcam, and Wi-Fi. That's it. --- ✨ Your next match could be one RSVP away. 🦋 ✨

**💖 St. Petersburg Online Speed Dating on Zoom** Join from home and meet real St. Petersburg singles in guided one-on-one Zoom rounds. Matched by age and personality. **Choose your age range to sign up:** - **Ages 18-32** → [REGISTER HERE](https://theliveround.com/product?productId=531.0&productType=onlineSpeedDating&city=St.%20Petersburg&groupurlname=join-our-circle-of-serious-singles&ar=18-32&face_v=3.0) - **Ages 30-46** → [REGISTER HERE](https://theliveround.com/product?productId=531.0&productType=onlineSpeedDating&city=St.%20Petersburg&groupurlname=join-our-circle-of-serious-singles&ar=30-46&face_v=3.0) - **Ages 40-58** → [REGISTER HERE](https://theliveround.com/product?productId=531.0&productType=onlineSpeedDating&city=St.%20Petersburg&groupurlname=join-our-circle-of-serious-singles&ar=40-58&face_v=3.0) - **Ages 55+** → [REGISTER HERE](https://theliveround.com/product?productId=531.0&productType=onlineSpeedDating&city=St.%20Petersburg&groupurlname=join-our-circle-of-serious-singles&ar=55+&face_v=3.0) **⚠️ Your RSVP doesn't confirm a place.** Click your age group below, register, and take the personality quiz. Spots are limited. --- **How It Works** 1. **Register** – Pick your age group above and sign up. 2. **Take the quiz** – Short personality quiz so we can match you well. 3. **Join on Zoom** – Your host will guide you through every round. 4. **Get matches** – Mutual matches sent after the event. --- ✨ Sign up, take the quiz, and meet St. Petersburg singles tonight. 💞 ✨

**💓 Online Speed Dating – Real Miami Locals, Live on Zoom** Speed dating from home — connect with real Miami singles on Zoom. Quick, hosted rounds on Zoom with Miami singles paired to your age group and personality. No awkward pauses — just natural conversation. **✅ RSVP here and we'll take care of the rest.** After you RSVP, the host will message you directly with the personality quiz and Zoom details. Spots are limited. --- 🎯 **Perfect for:** - Anyone who likes connecting online before meeting face-to-face - Introverts who shine in one-on-one conversations - Anyone curious about speed dating in a relaxed setting **Event Details** - **Format:** Zoom video session – short timed rounds - **Location:** From home – all you need is Wi-Fi and a webcam - **Host:** Professional host keeping the evening smooth and relaxed - **Vibe:** Great energy, real people, authentic conversation **How It Works** 1. **RSVP below** – Click RSVP to reserve your place. 2. **The host will contact you** – After RSVP, you'll get a message with the personality quiz so we can pair you well. 3. **Answer the personality quiz** – Takes just a few minutes and makes the matching much better. 4. **Hop on Zoom** – You'll receive the Zoom link before the event. The host handles the rest. 5. **Chat & match** – Quick timed rounds with Miami singles, then mutual matches sent out after. **Frequently Asked Questions** **What if I'm shy?** The virtual setting and hosted rounds keep things comfortable for everyone. **Is my info private?** Absolutely. Contact details are only exchanged on mutual match. **When will the host contact me?** Usually within a day or two of your RSVP, well before the event. **Do I need anything besides Zoom?** Just Zoom, a webcam, and Wi-Fi. That's it. --- ✨ Real people, real conversations — all from your home. RSVP to join us. 💓 ✨

**💝 Orlando Virtual Speed Dating — Hosted on Zoom** Online speed dating for Orlando locals — personality matched, hosted live on Zoom. **Choose your age range to sign up:** - **Ages 18-32** → [REGISTER HERE](https://theliveround.com/product?productId=531.0&productType=onlineSpeedDating&city=Orlando&groupurlname=join-our-circle-of-serious-singles&ar=18-32&face_v=3.0) - **Ages 30-46** → [REGISTER HERE](https://theliveround.com/product?productId=531.0&productType=onlineSpeedDating&city=Orlando&groupurlname=join-our-circle-of-serious-singles&ar=30-46&face_v=3.0) - **Ages 40-58** → [REGISTER HERE](https://theliveround.com/product?productId=531.0&productType=onlineSpeedDating&city=Orlando&groupurlname=join-our-circle-of-serious-singles&ar=40-58&face_v=3.0) - **Ages 55+** → [REGISTER HERE](https://theliveround.com/product?productId=531.0&productType=onlineSpeedDating&city=Orlando&groupurlname=join-our-circle-of-serious-singles&ar=55+&face_v=3.0) **⚠️ Important: RSVP ≠ registration.** To join, pick your age group below and complete the quiz. Capacity is limited. --- **How It Works** 1. **Register** – Pick your age group above and sign up. 2. **Take the quiz** – Short personality quiz so we can match you well. 3. **Join on Zoom** – Your host will guide you through every round. 4. **Get matches** – Mutual matches sent after the event. --- ✨ Speed dating from home — easy, matched, and fun. 🥰 ✨

Dodgeball is back again! If you’ve been wanting to come out, this is an easy one to join. We’ll be playing for about 1.5 to 2 hours, you do not need to bring any equipment, and no experience is needed. We use a specific set of rules and equipment to make the games run better and keep them fun for everybody, not just people who already know how to play. If it rains, the event will be canceled.

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

Please reserve your spot by registering on the below link : **Reserve** https://www.eventbrite.com/e/join-biggest-community-investors-founders-columbus-online-tickets-1988563717610?aff=meetup **QUESTIONS ?** Pls Reach out to; Ridhi - +971504724873 ( WhatsApp Only)

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)